User Intent (+1 Search Intent Tool)

What is intent? Why does it matter for affiliate marketing?

When you wake up in the morning, you open your phone and scroll Tiktok or Instagram.

Is your intent to purchase? No.

When you search for ‘Food near me’ on Google, what is your intent?

To buy food.

You can stop reading here, that’s the lesson. All I’ll provide below is more clarity and examples. The important part is you now understand user intent.

Why does it matter for marketing? We need to think like a user. Every time I am trying to market, I am trying to get inside the users head and think of their intent. Why could they be here? Sometimes it’s surprising.

The reason you can be a better marketer as an outside affiliate is because those within the company often forget user intent. (If you’ve been selling car parts for 20 years, it’s easy to forget there are people who’ve never heard of a muffler. This is also known as the Curse Of Knowledge.)